Disney announces that the Obi-Wan Kenobi premiere is officially the biggest at Disney + so far. Lucasfilm has played a major role in the success of Disney’s streaming service from the very beginning, and now the fruits of success are being reaped.
The first episode of The Mandalorian has been available since Disney + launched in 2019, and has become a huge success for the platform. Season 2, in 2020, once again proved the power of the Star Wars brand on the small screen.
Obi-Wan Kenobi became the third Star Wars title and debuted on Disney + last weekend, after a special two-episode premiere.
With an action set a decade after the events of Star Wars: Episode III – Revenge of the Sith, Ewan McGregor returns to his role.
Obi-Wan Kenobi, the absolute new star of Disney +
Now, just days after the first two episodes were released on Disney +, it has been confirmed that Obi-Wan Kenobi has had the biggest Disney + premiere to date. The company did not disclose any official figures attesting to the audience of the series, but the announcement mentions that the Star Wars series is the most watched premiere, globally, when we refer to those broadcast by Disney +.
Loki, from Marvel Studios, previously held the record for being the biggest Disney + premiere, but the values used for Obi-Wan Kenobi seem to be different. However, the situation seems quite clear: the series has surpassed the premiere record held by The Mandalorian.
Thank you to the best fans in the galaxy for making #ObiWanKenobi the most-watched @disneyplus Original series premiere globally to date, based on hours streamed in an opening weekend. pic.twitter.com/bC5WI0kAby
– Star Wars (@starwars) May 31, 2022
This may be due, of course, to the return of Ewan McGregor to the role he has consecrated and has consecrated. It can be said that the situation is a bit like what happened in the case of the Star Trek franchise, Strange New Worlds being the most important premiere, in this case, due to the activation of the “nostalgia” factor.