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The secret of Marvel’s success, revealed: what makes the giant different from the competition


Avengers: Endgame director Joe Russo said that Marvel has always approached his films differently, so this method ultimately brought him success.

Specifically, he said that Marvel never had a well-planned plan for its films. Marvel Studios has developed a special reputation over the years, and this success seems to continue even now, in 2022, when the cinema is simply taken over by the company (some would even say “suffocated”). It all started with “Iron Man” in 2008, a year that changed the world of movies forever, worldwide.

Then, in 2014, Marvel Studios announced “Avengers: Infinity War Part II,” which came out in 2019, marking another unparalleled success. Marvel’s plans have changed a lot over the years: many movies have been abandoned, others added, mixed and even rethought. For example, “Avengers: Infinity War Part II” has become “Avengers: Endgame”.

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Marvel relies on adaptability, as far as can be seen

In an interview for Deadline at the Sands International Film Festival in St. Petersburg. Andrews, Scotland, director of “Avengers: Endgame”, Joe Russo, suggested that the reputation of inconsistency would be exaggerated. According to Russo, the secret of Marvel’s success lies, in fact, in the adaptability of the film company.

“The way Marvel works – and I’m sure at some point someone will talk about it in detail – is that there really isn’t a plan. There is an idea, but you can’t have a plan. There is no plan. So it’s about a lot of enthusiasm, but also about ideas that have materialized over time, and there has also been a lot of hope. For example, many of the scenes were invented between movies. In fact, some of the best scenes were designed that way, “said Joe Russo for the aforementioned publication.

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