Porsche is not scared of the semiconductor crisis: 2022 forecast

Luxury carmaker Porsche expects another year of record sales, despite a global shortage of semiconductors, its chief sales officer was quoted as saying by Automobilwoche.

Porsche says sales in 2022 could surpass the record set in 2021, when more than 300,000 cars were sold worldwide.

Porsche expects another record year for sales, despite a global shortage of semiconductor chips, said its chief sales officer.

“When I look at current orders, I’m confident about 2022. Sales growth could reach as high a level as this year as in 2021,” said Detlev von Platen, a Porsche executive board member responsible for sales and marketing. in an interview for Automobilwoche.

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Sales at Porsche, part of the Volkswagen Group, rose 11% last year to 301,915, which could mean more than 335,000 this year if growth continues at the same pace.

The builder is optimistic

Porsche saw growth in all global sales regions in 2021, with the fastest growing in the US by 22% to 70,025. China remains the largest single market for the brand, with sales up 8% in 2021 to 95,671.

The best-selling car of the brand was the Macan SUV with 88,362 units delivered, followed by the larger Cayenne SUV with 83,071 sales. The Panamera sedan and wagon recorded 30,220 sales during the year.

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Van Platen told Automobilwoche that Porsche planned to hire an additional 400 workers. The carmaker has a workforce of almost 40,000.

High demand has led to longer delivery times, he said. “Waiting times can be several months, in some cases up to a year,” von Platen said.

Automakers around the world have been hit by a shortage of semiconductors due to supply chain disruptions due to COVID-19, as well as growing demand for semiconductors from consumer electronics companies.

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