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HBO is facing a class action lawsuit over allegations that it provided Facebook with a history of unsolicited subscriber views. According to Variety, HBO is accused of providing Facebook with customer lists, allowing the social network to correlate viewing habits with their profiles. He also claims that HBO knows that Facebook can combine data because HBO is a major advertiser on Facebook, and Facebook can then use that information to redirect ads to its subscribers. Because HBO never received proper customer consent to do so, it is alleged that it violated the 1988 Video Privacy Protection Act (VPPA), according to the lawsuit. HBO, like other sites, discloses to users that it (and its partners) use cookies to deliver personalized ads. However, VPPA requires separate consent from users to share their video viewing history. “A standard privacy policy will not be enough,” he said. Other streaming providers have been hit by similar situations, and TikTok recently agreed to pay $ 92 million for a (partial) violation of the VPPA. In another case, however, a judge ruled in 2015 that Hulu did not knowingly share Facebook data, which could determine a person’s viewing history. The law firm involved in the HBO lawsuit previously won a $ 50 million deal with Hearst after alleging that it violated Michigan’s privacy laws by selling subscriber data.

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