The news of the day from Dacia: what happens to the design of the cars from Mioveni, “it doesn’t look good”

David Durand is promoted to chief design officer, succeeding former Aston Martin director Miles Nuernberger, who is leaving Dacia after less than a year.

Dacia promoted David Durand to lead design at the low-cost Renault Group brand, succeeding Miles Nuernberger, who leaves the company after less than a year in this position.

Durand is currently the head of exterior design at Dacia, where his recent projects have included the new generation of Sandero and Sandero Stepway small cars and the Jogger compact crossover. He also helped design the Bigster compact SUV.

He is the third design director appointed to Dacia in less than two years. Nuernberger joined the brand in June 2021 at Aston Martin, following the departure of Alejandro Mesoneros-Romanos, who left after six months to become head of design for Stellantis’ Alfa Romeo brand.

A new strategy

The Renault Group said Nuernberger would leave “for personal reasons and to pursue other professional projects”.

Durand, 49, is a graduate of the Strate School of Design in Paris. He joined the Renault Group in 1997, where he designed the Koleos concept in 1999. Durand then worked at Renault Design Centers in Barcelona, ​​Spain; Seoul, South Korea; and Sao Paulo, Brazil. In 2011, he was appointed design director of the Global Access range for low-cost international cars. He became head of exterior design at Dacia in 2020.

Durand will join Dacia’s management committee and report to Dacia / Lada’s head of business unit, Denis Le Vot, and Renault Group’s executive vice president of design, Laurens van den Acker.

At the same time, Dacia seems to be starting a slow transition from the low-cost brand to something more.

Dacia Spring finally manages to attract all the subsidy granted by the Ministry of Environment from this year’s Rabla Plus Program, together with the price increase for the fourth time. At the moment, Spring costs 20,900 euros, only 40 euros less than a German customer pays. The difference is covered by a set of mats, mandatory, which you must pay on delivery.