Binance is going to offer NFT tickets for the matches of one of the leading Italian soccer teams, Lazio of Rome, in the upcoming Italian Serie A season. Lazio fans will be able to use the tokens to enjoy various discounts as well.
Lazio fans buy NFT tickets on crypto-currency marketplace Binance
Binance has announced the launch of NFT ticket sales for Lazio matches during the 2022/23 season. Buyers will use NFTs to visit the Stadio Olimpico, Rome’s largest sports facility, and attend their favorite team’s home games.
In addition to access to the stadium, ticket holders will be eligible for a number of discounts, including 10% off any product sold in the Lazio store and 20% off tickets to the club’s Europa League matches.
In addition to the discounts, fans who purchase the digital tickets will also have the opportunity to earn fan tokens and access to a number of exclusive events. To purchase a ticket, Lazio fans will need to open an account on Binance.
Binance argued that NFT tickets will solve some well-known problems with the traditional ticket distribution system. For example, non-fungible tokens prevent double ticketing, where a single stadium seat is sold twice, and prevent ticket tampering and problems related to loss or damage.
Binance is the main shirt sponsor of Lazio. The 30 million euro sponsorship deal was announced last fall. The two parties reached an agreement for an initial period of two years with the possibility of extending it for a third year.
The NFT ticketing initiative comes after Binance inked an exclusive, multi-year partnership with Portuguese soccer superstar Cristiano Ronaldo in June. The footballer plans to release several NFT collections to offer followers the opportunity to “own an iconic piece of sports history“.