The acquisition of Wordle by the New York Times seems to have paid off, at least in the short term. The newspaper revealed that it added “tens of millions” of new users in the first quarter of 2022, thanks to Josh Wardle’s successful pun.
This has led to the company’s best quarter to date for adding subscribers to games, and many of those players who have come have stayed to try other games, according to The New York Times.
The growth came with an otherwise strong quarter, which included 387,000 new digital subscribers (including those from The Athletic). The Times reported an increase of 9.1 million subscribers, with digital revenue up 26%. The acquisitions helped reduce the company’s net profit to $ 4.7 million from $ 41.1 million a year earlier.
Wordle is still popular
The increase in the number of users is not exactly shocking. The newspaper bought an extremely popular game at the height of its success, and this demand continued throughout the quarter. The question, of course, is whether or not the business will be worthwhile in the long run. Not sure if Wordle will remain the sensation it was.
While someone came up with an original idea, a bunch of clones masking attempts to get rich quick didn’t take long to appear. This time they are anchored in Wordle, a fascinatingly simple game built as a web application. In other words, you can only experience it through your internet browser, whether you’re on your laptop or staring at your phone. Not installing.
Specifically, Wordle is a game where you have six chances to guess a five-letter word in English, and the user gets clues as to which letter he guessed. It tells you if they are in the exact position or if they are in the word, but in a different position.