Social network Twitter, recently bought by Elon Musk, could launch a more expensive Twitter Blue subscription that would completely eliminate the display of ads. The information was revealed by Musk via a tweet, without providing further details about the cost of this subscription or its launch date.
Elon Musk announces that an ad-free Twitter Blue subscription is in the works
The current “Twitter Blue” subscription, which costs $8 a month, promises a 50% reduction in ads compared to what non-paying users receive. It also offers benefits such as blue badge verification, the option to undo or edit tweets, the ability to upload longer, 1080p videos, and priority in conversations.
The announcement that there will be an ad-free subscription comes just days after Twitter banned the use of third-party apps like Tweetbot and Twitterrific. The company updated its agreement with developers to specify that they cannot “create or attempt to create a service or product similar to the one offered by Twitter.” The reason for this decision was not specified, but it could be related to the company’s financial problems and accumulated debt, which has prompted it to sell off even furniture or office fixtures worth hundreds of thousands of dollars.
Also, there will be a higher priced subscription that allows zero ads
– Elon Musk (@elonmusk) January 21, 2023
Analysts believe the ban on third-party apps could be an attempt by Twitter to maximize revenue by encouraging “Twitter Blue” subscriptions. Many users who used third-party apps would no longer need a subscription because they already offered an enhanced and sometimes even ad-free experience.
It’s important to note that while the official price of Twitter Blue is currently $8, it increases to $11 if purchased through iOS or Android devices. This is a measure to offset the commission charged by Apple and Google for in-app purchases. Also recently launched is the option to buy a one-year subscription at a discounted price of $84.
Under these circumstances, it’s likely that the ad-free Twitter subscription will be significantly more expensive, both monthly and annually. Still, the plan for an ad-free subscription isn’t exactly surprising. Musk announced even before he bought Twitter that he would like to encourage subscriptions that users pay for on a monthly basis, instead of ads that make the company dependent on advertising partners.