Ticketing giant Ticketmaster chooses Flow blockchain for its NFT project

Last November, Ticketmaster said it was working with Polygon, but since Super Bowl LVI, the ticketing and distribution behemoth has begun working with Flow, run by Dapper Labs.

Ticketmaster has issued more than 5 million NFTs using Flow’s technology.

On August 31, 2022, a report from sportsbusinessjournal.com detailed that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers will be able to mint NFTs before, during or after an event and they will also be able to represent tickets or memorabilia, VIP access and rewards. The report states that the ticketing agency has already minted 5 million NFTs via the Flow network.

Customers who have issued NFTs include The Black Crowes, the Apollo Theater and Gavin DeGraw. Ticketmaster originally planned to use Polygon, but in February the world’s largest ticket marketplace decided to use Flow for Super Bowl LVI NFT tickets.

Flow is already working with the NFL via the partnership it has in place for NFTs “NFL All Day“. In addition, the Flow system operated by Dapper Labs was also used for the NFTs “NBA Top Shot” and “UFC Strike“. In addition, NFL fans can get NFT tickets issued by Flow for more than 100 games in the 2022 season.

Flow says “Ticketmaster empowers event organizers.

All time statistics from NFT data aggregator cryptoslam.io show that the Flow blockchain ranks fourth in terms of NFT sales among 19 different blockchains. The Flow blockchain has recorded $1,098,215,401 in all-time NFT sales, according to cryptoslam.io data. The 30-day stats show Flow in fifth place, just behind Immutable X, which has seen a 417 percent increase in the past month.

Flow also confirmed that the deal with Ticketmaster was confirmed Wednesday in a tweet to Live Nation fans. “ Great news for fans of live events “, said Flow. “[Ticketmaster] Event organizers can now offer digital souvenirs, in the form of NFTs. [on Flow].“The company continues:

Enable access to experiences and rewards. And that’s not all – [Ticketmaster] Allows event organizers to enhance live experiences for fans – share experiences online, never lose the ticket to the show you loved, new ways to reward communities, [and] enjoy VIP experiences.