April 20 this year proved to be a monumental day for Twitter users, just as when Elon Musk’s plan to remove the blue checkmarks from all accounts that were not subscribed to Twitter Blue was introduced. However, some famous faces such as Stephen King and LeBron James retained their verification numbers despite claiming they did not pay for Twitter Blue.
It was later revealed that Musk himself paid for the subscriptions of some famous faces. It seems that this endorsement could be considered illegal, as indicated in a recent Wired report, which stated that Twitter could be in violation of U.S. federal laws prohibiting false advertising or endorsement.
Some even think the matter could be taken to court. Catalina Goanta, associate professor of law, economics and governance at Utrecht University School of Law, said: “What Musk is doing by paying for some celebrities to maintain a blue checkmark may be considered an unfair or deceptive practice because it gives an impression to the public – including consumers – that these particular celebrities endorse Twitter’s business models. Only LeBron James or William Shatner have the right to use their own public personas and images.”
This decision may also have opened Twitter up to legal action from regulators around the world, as the U.S., EU and UK have rules prohibiting unfair and deceptive practices that manipulate consumers.
What do you think of Elon Musk’s Twitter Blue?