The Ballon d’Or is the main individual award ceremony in soccer and has been a pillar of world sport for 66 years.
The 2022 edition will be held at the Théâtre du Châtelet in Paris on the evening of October 17, with world soccer stars, many of whom currently play for Socios.com partner clubs, hoping to win the coveted prize.
The partnership with the Ballon d’Or is a natural fit for the Socios.com brand, which has found its place at the heart of international soccer and cultivates a passion for the game. More than 170 major sports organizations, including many top teams in Europe and Latin America, have partnered with Socios.com to offer new experiences and opportunities to their fans through Fan Tokens.
Fan Tokens are digital assets that allow fans to be part of dynamic communities where participation in games, polls, predictions, and more provides access to targeted fan rewards such as official club merchandise, VIP tickets, and unique and memorable experiences.
This partnership provides the Socios.com brand with valuable exposure at one of the most prestigious events in the soccer calendar.
Through this partnership, Socios.com aims to highlight the benefits of its platform to a global audience, with an extensive rights and activations plan that includes logo display at the Théâtre du Châtelet, both red carpets and international TV backdrops, the mixed zone, the press conference and the hospitality area.
Targeted activations to highlight the benefits of owning Fan Tokens and being part of this vibrant fan community, with rewards including several benefits.
An Evening Among the Stars
A Socios.com Fan Token holder and a guest of their choice will have the opportunity to attend the event and take their place among the elite of the soccer world.
This unique experience will be documented in a film that will be shared on the Ballon d’Or social channels, recreating the ” Golden Night ” of the Fan Token holder who will have met the soccer stars. In addition to this, Socios.com will reward some lucky Fan Token holders with VIP tickets to the event.
Alexandre Dreyfus, CEO of Socios.com, said:
“We are thrilled to once again partner with the Ballon d’Or, which gives us the opportunity to promote our brand at the most prestigious annual event in soccer. Millions of fans use Socios.com, and exposure on this scale allows us to introduce our platform to millions more fans.”
Socios.com’s clients include soccer giants Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid and many other top European teams. In addition to soccer, Socios.com features the biggest names in UFC MMA, major Formula 1 teams, several e-sports organizations and over 70 major American sports franchises from the NBA, NHL, NFL and MLS.