It’s no secret that Nothing, the company founded by Carl Pei, former co-founder of OnePlus, is preparing a smartphone. Even if last year the only product he launched on the market was a pair of true wireless headphones, the ambitions for the first half of 2022 are to bring the first phone to market. It seems that Pei has already presented a private prototype to several partners at the Mobile World Congress and that the launch could be imminent.
The Nothing phone could be developed with the technology purchased from Essential
According to TechCrunch, which claims to have information from people close to Nothing, as well as from its partners, Carl Pei presented behind closed doors the brand’s first smartphone prototype. According to the first details, it could keep the design with transparent elements of the headphones Nothing ear (1) and could be released very soon. An official presentation could be scheduled for April this year.
While the development of smartphones is complicated and expensive for a new company, the fact that Pei already has the OnePlus experience behind it, as well as the fact that his new company, Nothing, bought all the patents and technologies developed by the late company Essential last year. , helped to make a new device in such a short time.
Most likely, however, Nothing phones will not be produced for the large consumer market, but devices available in limited series. For example, the Nothing Ear (1) headphones, launched last year, managed to sell only 400,000 units worldwide by the end of January.
Certainly, when it comes to Carl Pei and the company Nothing, we can expect unconventional promotion strategies for the new smartphone. The current CEO of Nothing was also the one who thought of the invitation-based sale of the first models from OnePlus, as well as the rest of the unusual marketing campaigns for the devices that followed.