Madrid in Game makes its last stop in Miami

Madrid in Gamean initiative of the Madrid City Council, was born with the purpose of positioning the city at another level in the international gaming scene and raise its status in the international video game industry, thus attracting investment and creating quality jobs. 2023 has been a key year for the Madrid industry, which has shown in some of the main global headquarters of the sector the ambitious commitment of the consistory for the video game industry.

With the aim of promoting and boosting Madrid’s gaming ecosystem beyond our borders, Madrid in Game has been presented in some of the most important cities in the industry throughout the year.. In its first year of life, the initiative has participated in the main video game fairs in the world, such as the Tokyo Game Showthe Games Developer Conference in San Francisco, Reboot Developers Conference in Croatia, the Gamescom in Cologne or the Nordic Games Conference in Malmo, Sweden.

Events in which the progress achieved so far in the Campus of the video game has been shown, showcasing the potential of the initiative and the city’s projects for the sector and accompanying the entrepreneurs of the Start IN UP Program, the entrepreneurship program of Madrid in Game. Among the objectives of this international tour are to present Madrid’s commitment to the video game industry to the world, to seek foreign investment and attract leading companies in the industry. to establish themselves in the capital city and to join the ecosystem initiated by the Madrid Game Cluster.

London, Buenos Aires and now Miami, the last destination for Madrid in Game in 2023.

In 2023, a commercial/institutional agenda has also been carried out in markets of interest such as London and Buenos Aires in which a delegation formed by representatives of the Madrid City Council and Madrid in Game scheduled meetings of value and interest with companies, developers and prominent associations of the British and Argentinean gaming sector.

In reference to the visit to the Argentine city, official visits were made to the City Council of Buenos Aires and to relevant companies that have presence in Madrid and a great potential to continue growing, as the case of the Argentine unicorn and member of the Madrid Game Cluster, Globant. In addition, meetings were held with other incubation and acceleration projects such as BA Gaming in Buenos Aires with the aim of seeking synergies and creating an international network of incubators to implement best practices in all markets.

There were also meetings with Venture Capitals and investment funds specialized in the sector to invite them to the next Investor’s Day to be held by Madrid in Game and where they could learn in detail the startups that are part of the Start IN Up Program, the entrepreneurship program of Madrid in Game.

Another purpose of these visits has been the attraction of internationally renowned figures within the sector to the Campus of the video game. A notable example was the presence of Sir Ian Livingstone, co-founder of Games Workshop, who visited Madrid to participate in a breakfast with industry experts and tour the facilities of the Campus del videojuego. During his visit, he had the opportunity to meet the entrepreneurs of the Start IN UP Program at the Development Center.

In these meetings and encounters, the initiative was presented with the aim of building bridges, generating synergies and showing the attractiveness of the capital abroad as a point of reference within the video game and gamification industry. With this purpose, Madrid in Game will travel to Miami on November 29, a capital meeting on the East Coast of the United States to meet with more than thirty companies to show the potential of the city of Madrid as a hub of the industry.

Foreign promotion is a great opportunity to show everything we are doing and achieving from Madrid in Game. It is great news to see how this firm and innovative commitment to the video game industry causes admiration in other countries, with administrations willing to collaborate and replicate our model, and with entities and entrepreneurs interested in coming to Madrid to enjoy the initiatives we offer.

Ángel Niño, Councilman for Innovation and Entrepreneurship