LG promises 70% improved brightness on OLED TVs from 2023

LG’s OLED TVs are already some of the easiest to recommend, but the technology still has some disadvantages over others when it comes to brightness. As part of the new generation for 2023, the South Korean company wants to fix that problem too, promising a 70% brightness boost on the new LG G3 model. Otherwise, hardware and software differences are minor compared to last year.

G3 will be LG’s brightest OLED yet

LG G3, the company’s new Gallery model, will ship this year with a new “light control architecture” and an algorithm that will improve brightness by up to 70%. The comparison, however, is with “traditional” OLED displays, such as last year’s B2, which didn’t ship with an OLED EVO panel as we saw on the G2 and C2.

There’s information, reported by FlatpanesHD, that says that in HDR, the maximum brightness would reach as high as 1,700 nits, an impressive figure considering we’ve previously seen the limit at around 1,000 nits. Of course, this value is just a peak on small display surfaces. Across the entire screen, the panel won’t exceed a few hundred nits on white. In Vivid mode, it could exceed 2,000 nits.

Since C3 was not mentioned for this upgrade, we will probably see a similar situation with CX and C1, where two generations in a row used similar panels. The C-series upgrade could come next year, when it will most likely use the same panel and technologies as this year’s G3.

Both the LG C3 and G3 models, however, will get the new a9 Gen6 processor with AI image processing this year. It will adjust settings in real time to bring out details in objects and characters on screen, and can detect faces and adjust settings for a quality HDR experience. AI Sound Pro will also be assisted by this processor to process 9.1.2 surround sound using the TV’s speakers.

WebOS 23 will be more “streamlined”

Another new, but not extremely important, feature is the integration of the newest HDMI version, 2.1a, which includes QMS-VRR (Quick Media Switching – Variable Refresh Rate). This means that when the framerate is switched from 60 to 120 Hz, for example, no black screens will appear. Switching between SDR and HDR will, however, still be affected by that black screen. This feature will be especially appreciated by gamers who use LG TVs alongside consoles like the PlayStation 5 and Xbox Series S/X.

All LG TV models this year will get the new WebOS 23. The interface remains fullscreen again this year, but there are a few changes to it. For example, the software will group apps into cards based on the categories they belong to: sports, gaming, movies, music, etc. This makes it easier to see recommendations in each category without having to search through the lists in the main menu. LG says it will allow even more customization in WebOS 23.

Full details and the prices at which the TVs will be available will most likely be officially announced at the CES presentation. Until then, however, we have the list of models and sizes of the new series:

source: The Verge, Flatpanels HD