Inspiration and innovation with IQOS at GoTech World

The largest IT and Digital event in Central and Eastern Europe is in full swing at Romexpo in Pavilion B1. A series of presentations by famous names in these and related fields are taking place on 11 stages: Main Stage, E-Business & Digital Marketing, Retail & E-Commerce, IT Ops, Cybersecurity, Java, DevOps, .NET, UX/UI, Smart City and Business Transformation.

Gathered under the theme ACT NOW, the speeches of more than 135 international and local speakers cover the latest Romanian and international technology trends, innovations and services applicable to business. In addition, they underline the imperative need for industries to make quick and correct decisions to adapt to the business climate in unpredictable global or local contexts with a major impact on their activity. A key role in making these decisions with long-term repercussions is played by technological innovation. By integrating it into their business, companies and individuals alike can make choices that help shape the future of the world and the community to which they belong.

In addition to the stage area, attendees will also discover the exhibition area, a place to meet and relax between sessions, where over 130 exhibitors from various industries will be present, bringing the services of their companies to the public’s attention.

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For the 7th consecutive year, IQOS is a partner of this event that puts technological innovation at the forefront. A brand for which innovation is essential in the development of its products cannot miss such an event. Over the years, IQOS products have integrated new functionalities and technologies that contribute to a more pleasant user experience, but also to building a better future, one without smoke and ash. In this way, innovation becomes the catalyst for change that defines the brand’s mission.

But because innovation can also be fun, IQOS users are invited to discover unique experiences in the specially designed space at Romexpo.

With these, IQOS underlines, in a different way, the importance of innovation in the change it can generate in the long term, but also in its role in everyday life, to give us relaxing and unique moments with others.

Print a drink – robotic arm that customizes cocktails

Those ordering their cocktails from the IQOS bar in the exhibition area will have the chance to have them personalised with one of the models available. The robotic arm brought specially to Romania for this event will offer those attending a different experience from a regular bar – art printed directly into glasses in 3D format. Because technology and innovation define the experience of this event.

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iqos print a drink

Users attending the GoTech World event will thus be able to share their impressions after the conferences they attend while enjoying a special cocktail.

Device engraving – printer that customises IQOS devices

In just a few minutes, IQOS users will be able to personalise their device for free with one of the tech motifs offered to those who want to carry the memory of these inspiring days of new knowledge, networking and important business lessons with them afterwards.

iqos device engraving

With its presence at this event and the unique products and experiences it offers its users, IQOS continues to focus on innovation and make it central to its business. At the heart of change, progress and a close-knit community are the experiences together that the brand manages to offer the IQOS community in diverse and unexpected contexts.

Attendance at GoTech World is based on a ticket that can be purchased directly from

Access to the IQOS space is only allowed to people over 18 years old.

IQOS is not risk-free. It delivers nicotine, which is addictive. IQOS is intended for adults who would otherwise continue to smoke or use nicotine products.

Material supported by IQOS.

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