According to a report, American singer-songwriter Taylor Swift was courted by FTX to promote the exchange. Sources say the deal was worth over $100 million and was reportedly pushed by FTX executive Claire Watanabe.
Award-winning singer Taylor Swift was reportedly courted by FTX executives.
An article published by the Financial Times (FT) claims that FTX “has discussed a $100 million sponsorship deal with Taylor Swift“. Taylor Swift is a famous American singer with a number of platinum albums to her credit. The alleged sponsorship deal between Taylor Swift and FTX reportedly stalled and never materialized.
According to FT sources, the deal between Taylor Swift and FTX was set to end in the spring, but the FT also cites sources who say that “Taylor would not, and did not, agree to an endorsement deal.“The sources also pointed out to the FT that “the discussion was about potential sponsorship of a tour that did not take place.“
The report notes that FTX’s business development division led Claire Watanabe was the one who pushed for the Taylor Swift sponsorship deal with FTX. Much of the FTX staff was not happy with the idea of Taylor Swift’s sponsorship, and thought the deal to execute it was “extremely high” and “really scandalous“.
Another FTX insider and employee revealed that FTX executives tried to get Taylor Swift to apply a “slight degree of approval” towards the now-defunct crypto-currency exchange on her social media channels. The source familiar with Taylor Swift’s trading said the award-winning singer never considered backing FTX.
The sources claiming that FTX courted Taylor Swift to back the trade for more than $100 million follow the long list of celebrities who have backed FTX. A large number of celebrities and athletes, including Tom Brady, Gisele Bündchen, William Trevor Lawrence, Kevin O’Leary, Naomi Osaka, David Ortiz, Stephen Curry, Udonis Haslem, Shaquille O’Neal, Shohei Ohtani, and Lawrence Gene David, have been named in a class-action lawsuit for allegedly deceiving investors.