FIFA to launch NFT platform for soccer fans

International soccer’s governing body, FIFA, has announced the upcoming launch of an NFT platform for soccer fans. FIFA+ Collect will offer digital collectibles perpetuating the greatest moments of the FIFA World Cups, the organization promised.

FIFA develops NFT platform in partnership with blockchain company Algorand

FIFA is preparing to open its new non-fungible token (NFTs) platform later this month. At first, FIFA+ Collect will release a series of initial token collections and reveal details about upcoming exclusive and limited edition collections, the organization said in a press release issued Friday.

The digital collectibles will depict important moments from soccer matches and feature iconic artwork and images from the FIFA World Cup and FIFA Women’s World Cup. “This exciting announcement makes FIFA collectibles accessible to all soccer fans, democratizing the ability to own a piece of the FIFA World Cup“Romy Gai, FIFA’s Chief Business Officer, commented:

Fandom is evolving and soccer fans around the world are engaging with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.

FIFA+ Collect will be available on FIFA+, the association’s digital platform that provides access to live soccer matches from around the world, interactive games, tournament information and other original content. FIFA+ Collect will initially launch in three languages – English, French and Spanish – with more to come, and on the web and mobile devices.

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FIFA’s NFT platform was created as part of the partnership with Algorand announced earlier this year. “FIFA’s commitment to creating a gateway to Web3 through Algorand is a testament to its innovative spirit and willingness to engage directly and transparently with soccer fans” said the company’s interim CEO, W. Sean Ford. In May, FIFA and the blockchain technology company agreed on a sponsorship and technical partnership agreement for the 2022 FIFA World Cup in Qatar.

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