Fiat wants to kickstart the flattening electric car market in the United Kingdom by offering a £3,000 incentive to anyone in the country who wants to buy a Fiat 500e or a Fiat 500e Convertible.
This incentive comes as the UK ended its electric car incentive program about 12 months ago. Now the Italian automaker wants to get the British government back on board with a similar incentivized program used in many European countries by showing how this £3,000 subsidy encourages EV purchases.
“There is no doubt that the government’s Plug-in Car Grant successfully launched the british electric car revolution – it supported the sale of nearly half a million electric cars,” said Damien Dally, managing director at Fiat UK.
“With the cost of living expenses and the rising cost of electric vehicles, combined with our net zero climate goals, however, we believe more needs to be done to incentivize individuals to be able to afford to make the switch.”
Does £3,000 encourage you to buy an EV Fiat 500?