Updated February 28, 2023: There hasn’t been any news since Meta announced the affordable blue tick. However, the results of the survey at the end of this article are new. You should vote to buy a $15 verification hook on Facebook or Instagram. The result is clear.
95 percent of you would not spend any money to appear more real on Facebook and Co. Many are not interested in such a service and would never spend money on it (84 percent), a small proportion say that it would be too expensive for them (11 percent).
The remaining 5 percent are divided: some would subscribe if the value is right (4 percent) and very few consider it an actual enrichment of the community (1 percent).
(Evaluation on February 28, 2023 at 7:30 a.m., votes cast: 414)
We laughed at Twitter and Elon Musk when he started selling verification badges for money. Who pays $8 for a blue tick next to their username? Meta firmly believes in such a business model and is now following Twitter.
Starting this week, users in Australia and New Zealand will be able to test buy the hook. Costs: $12 on the computer and $15 via Android and iOS. This allows users to verify themselves with an official ID (driver’s license, ID card) to get a blue tick in their profile.
Long-term subscription service planned
According to Meta, the long-term goal is to focus on the blue ticks that everyone can benefit from: content creators, companies and the community as such. The verification should make accounts more authentic.
Authenticity for money, does that work?
If people play along and the social media plan works, it could spell the end for many small businesses, freelancers, and content creators. 15 dollars (14.03 euros) a month is a proud price to prove to other users that you are really real. After all, you can get a Netflix membership for 13 euros a month – currently with tolerated account sharing.
How to subvert a system
Originally was the infamous blue ticks for public figures thought, especially celebrities, athletes, companies, lawyers and so on. They were happy victims of fake accounts, so you should be able to distinguish between the two. But now everyone can be verified.
Twitter had already shown that this leads to problems: Users had one for fun
official Created a Nintendo Account and subscribed to the blue tick to register as the
real to the annoyance of Nintendo, as the site posted a picture of Mario giving the viewer the finger.
Subscription system out of desperation?
Facebook and Instagram are no longer the social networks of choice. Twitter and TikTok have long outstripped the two. Is a paid subscription service just grasping at last straws?
Zuckerberg’s Metaverse swallows huge sums of money, so that 11,000 employees had to be laid off last fall – further rounds of layoffs could follow. Whether the Metaverse succeeds in its current variant remains to be seen.
A Twitter user finally sums it up: Not only are Facebook and Instagram users the product, with the new system they are also the customers.
link to Twitter content
Would you pay for a subscription?
Meta promises reach and authenticity for up to $15 a month. Would the service be worth it to you?
What was smiled at by many in autumn 2022 as a pipe dream and crazy idea by Elon Musk seems to be growing into a new reality. Do you think that social media will no longer be free in the future? Or is this just a showdown by Meta to save itself financially? Tell us in the comments!