Advertising on YouTube is a seemingly never-ending topic.
It was only in June that we reported that YouTube was taking action against the use of ad blockers. What was only the case sporadically and on a trial basis back then is now becoming increasingly common.
This is how it was so far: The desktop app asked users to disable their ad blocker and threatened to block playback. Finally, the service confirmed:
Ad blockers would violate YouTube’s terms of service.
YouTube is taking a more aggressive approach
According to numerous reports on Reddit in recent weeks, YouTube is now taking a more rigorous approach – and is issuing an ultimatum. Users receive information that they have a maximum of three videos to turn off the ad blocker, writes 9to5Google.
As some users prove, in some cases the prompt appears instead of the videos themselves or as a pop-up when they are viewed in full screen mode.
This is what YouTube seems to do: If you watch a certain number of videos with your account while using an ad blocker, the platform will register this and, if necessary, block you.
Redditors report that videos continue to play even if they have logged out and continue to use an ad blocker.
By the way, the message does not yet appear on mobile devices.
What does YouTube want to achieve with this?
Ad blockers have been tolerated for years, but YouTube is interested in selling its monthly subscriptions. This costs around 12 euros and, in addition to freedom from advertising, offers other advantages such as access to YouTube Music.
In addition, the provider is also changing the advertising on the TV app. Linh takes a stand for YouTube Premium:
YouTube is getting serious and is now taking more rigorous action against ad blockers. If you use one, the video platform may lock you out until you turn it off. What do you think: Does YouTube have some kind of house rule and should enforce it? How do you use the platform? Do you accept advertising or do you also have a premium account?