Why a music app with a clever feature could soon cause excitement

Source: Pixabay

Source: Pixabay

Apple is releasing a new music app. Point. First thought: whose earlobe still itches? Isn’t the much praised market (over)saturated with Spotify, Deezer, Shazam – and whatever their names are?

Before we prejudge here: There’s an audience that’s wondering about the new Apple app called Apple Music Classical guaranteed happy. The name says it all: Classic fans rejoice!

Was kann Apple Music Classic?

In the corresponding Reddit forum, the message about the app screeches like a crescendo!

Why the enthusiasm? From the conversations on Reddit, we gather that classical music is much the same as cover versions are in popular music – just a pinch more salty.

A comparison for classic nulpes: In popular music, a particular track is usually linked to a particular artist or band (eg Sonne von Rammstein).

On the other hand, in classical music it is a matter of course when music is associated with different performers (in our pop example: the Sonne– Interpretation of Schlager singers Heino. Yes, there really is!).

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This is what the classical music connoisseur says: The Reddit user DrHeywoodRFloyd summarizes the problem clearly when he writes:

Even if the same artist interprets the same piece, it can be noticed very differently. An example: the Goldberg Variations by Johann Sebastian Bach. There are two recordings of the Variations by pianist Glenn Gould; in one shot Gould is still young and wild, in the second shot Gould is already an older man. The two recordings sound completely different.

Added value for classic fans

The Reddit user, on the other hand, sums up the effort involved in searching for the right piece for Beethoven fanboys eggnogeggnogeggnog together with a wink (background info: Sibelius 2 is a symphony by the Finnish composer Jean Sibelius):

I just go to Internet classical music forums, spend three hours searching for the best recording of Sibelius 2. No drill for me at all.

Features of the app: The app hosts over 5 million pieces of classical music – along with, according to techcrunch.com, hundreds of curated playlists, thousands of exclusive albums and biographical background information on composers and performers.

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Possibly one of the most popular music streaming apps is – ironic drum roll! – Spotify! But even the green giant has to evolve in order to remain competitive.

Apple grabs Primephonic: Before the new app could now be pre-ordered, Apple landed a coup: the acquisition of Primephonic.

With the forthcoming release of Apple Music Classic, Apple is building on the previous Primephonics offering – and is pushing improvements afterwards; these include: improved search functions or detailed display of metadata about the music.

What is the audience like? Primephonic was primarily frequented by older users. The majority of the audience is made up of the Generation 50 Plus, has a university degree in their pocket and is among the higher earners. How predictable, right?

In any case: The app can now be pre-ordered.

Are you fans of classical music – or does classical music end for you with film composers by Johnny Williams, Hansi Zimmer and Ennio Morricone? If you want to hear how cool classical music is, you can listen to George Gershwin’s “Rhapsody in Blue”. It doesn’t matter: Define your personal taste in music in our comments!

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