Twitter partners with leading NFT marketplaces to launch new Web3-focused feature

Twitter is collaborating with major NFT marketplaces such as Rarible, OpenSea, GuardianLink’s Jump.trade and Dapper Labs to launch a new NFT feature. Called “tweet tiles“This feature will allow Twitter users to share non-fungible tokens (NFTs) as well as call-to-action (CTA) collection objects on the platform.

It is worth mentioning that the feature “tweet tiles“has been in testing since August. During these tests, it has been made available to reputable news publishers and media outlets such as The New York Times, The Wall Street Journal and The Guardian.

Twitter launches “tweet tiles”.

According to a recent press releasethe “tweet tiles“s are exactly like regular Twitter messages. However, the difference is that they have larger pictures and different fonts. In addition, the “tweet tiles” have embedded CTAs to increase click-throughs. Part of the statement reads:

“The ability to embed NFTs, with relevant information and a direct link to the marketplace, will drive sales and encourage discovery of new and trending collections.”

So, by partnering with all of these notable marketplaces, Twitter now provides a platform where NFT collectors can directly share collectibles with CTAs. In addition, this partnership also means that tweets will now contain key NFT metadata. This includes the name of the collection or individual NFT, and the name of the creator.

Twitter and other social media platforms encourage NFT adoption

There is no doubt that major social media platforms are playing an important role in the quest for global recognition and acceptance of NFTs.

To put the above in perspective, Twitter’s initiative resembles an earlier initiative by Meta, the parent company of Facebook.

Meta Platforms recently launched a similar feature in about 100 countries. The company added support for NFTs, allowing users to share their NFTs and collectibles on both Instagram and Facebook.

On the Twitter side, however, its announcement follows an earlier introduction of NFT profile pictures. A few months ago, Twitter began allowing users to use JPEG images of their collectibles as profile pictures. And to ensure that there is no impersonation situation, Twitter made sure to verify users’ ownership claims by asking them to connect their web wallets.