Tiffany’s unveils the first NFTs, the upcoming sale will include 250 limited edition NFTs, each priced at 30 ETH

Tiffany’s, one of the biggest names in luxury, is launching a series of NFTs. The jeweler hinted at its upcoming sale, which begins Aug. 5, by tweeting a video of a pixelated grid revealing : NFTiff.

The tweet also specified a price of 30 Ethereum (just over $51,000 at the current price).

The future is here and it’s called NFTiff.
8/5. 30 ETH. Discover more: https://t.co/8tXkzyJAv8 #NFTiff #TiffanyAndCo pic.twitter.com/P7bIMmVOaB

– Tiffany & Co (@TiffanyAndCo) July 31, 2022

We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4

– Tiffany & Co (@TiffanyAndCo) July 31, 2022

An image shared by the influential NFT collector Cozomo de’ Medici referred to a description of NFTiffs that stated that the offering would be a series of digital and physical pendants, manufactured for Cryptopunk owners that would resemble the NFTs they already own.

Punk now confirmed pic.twitter.com/uRqG62ChSW

– Cozomo de’ Medici (@CozomoMedici) July 31, 2022

The website linked to in the tweet states that the offering will be limited to 250 pieces. In March, Tiffany & Co. ventured into the NFT space for the first time by purchasing an Okapi NFT from Tom Sachs. The luxury retailer reportedly purchased the NFT for $380,000 and has since placed it as a company profile photo on Twitter.

We are pleased to announce our acquisition of “Okapi” by @tsrocketfactory, marking our entry into the NFT space. #TiffanyAndCo pic.twitter.com/t00vBqerr6

– Tiffany & Co (@TiffanyAndCo) March 27, 2022

The following month, the company launched TiffCoins, a limited edition gold coin series that debuted on April Fool’s Day. The solid gold coins were limited to a total of 499 in production and were individually engraved.

“No, we are not launching our own crypto-currency“, Tiffany & Co said on its website. “But these very real, limited edition 18k gold coins are a modern version of our Tiffany Money and a celebration of our history.“

They’re here! 💸 TiffCoins are an homage to our “Tiffany Money” and a celebration of our history. Strictly limited to 499 coins, individually engraved and numbered: https://t.co/TvH8FWHb4I #TiffCoin #TiffanyAndCo pic.twitter.com/0psnm18vUU

– Tiffany & Co (@TiffanyAndCo) April 2, 2022

In April, Tiffany & Co. also created a pendant for Alexandre Arnault, the company’s executive vice president of product and communications, featuring CryptoPunk #3167, which he owns. It was made of rose gold encrusted with sapphire, ruby and yellow diamond.

When punks go wild at @TiffanyAndCo

#3167

Rose gold and enamel Cryptopunk.

Sapphire and Mozambique baguette Ruby glasses, yellow diamond round earring.

LFG! pic.twitter.com/M2c8AmwU0R

– Alexandre Arnault (@alexarnault) April 7, 2022

NFTiffs’ page has a statement at the bottom that it is “powered by chain,” a blockchain-based technology company founded in 2014 that has received funding from companies such as Capital One, Nasdaq and Visa.