Porsche manages to break new records: what the Germans intend for the future

The Stuttgart sports car manufacturer has reached a new all-time high in terms of sales revenue and operating profit.

Sales in 2021 were 33.1 billion euros, 4.4 billion euros more than in the previous year, representing an increase of 15%. Operating profit was 5.3 billion euros, surpassing the previous year’s result by 1.1 billion euros.

Delivery figures for Taycan doubled to 41,296 customers receiving the fully electric Porsche. This result surpassed even the iconic 911 sports car, although the latter set a new record with 38,464 units delivered.

“Taycan is 100% Porsche and inspires a multitude of people – existing and new customers, experts and commercial media. We are stepping up our electric offensive by another model: by the middle of the decade, we want to offer our 718 sports car with a central engine exclusively in an electric form, ”said Oliver Blume.

“Our positive result is based on courageous, innovative and forward-looking decisions,” said Oliver Blume, chairman of the Porsche Executive Committee. “Our industry is facing what is probably the biggest transformation in its history,” he said.

The future sounds good for the premium brand

The German luxury brand aims to increase its production of “all-electric” vehicles to reach the 80% threshold in the next decade.

As part of its master plan, Porsche plans to be carbon neutral by 2030. The company will also invest in building a new charging infrastructure so that customers have accessible stations to charge electric vehicles.

Last year, almost 40% of all new Porsche vehicles delivered in Europe were already at least partially electric – plug-in hybrids or all-electric models.

In addition, Porsche has announced its intention to be carbon neutral by 2030. “By 2025, half of all new Porsche sales are expected to be electric vehicles – all-electric or plug-in hybrid Oliver Blume announced.

“By 2030, the share of all new all-electric vehicles should exceed 80 percent.” To achieve these ambitious goals, Porsche is investing in premium charging stations with its partners – and in addition, in its own charging infrastructure.