OverActive Media creates its Content Creator Academy with 20 influencers

The gaming and eSports company OverActive Media has announced a new creator-focused commercial venture called. Content Creator Academy.

The Academy has a list of 20 influential people who will represent various OverActive brands, such as e-sports organization MAD Lionsthe franchise Toronto Ultra of the Call of Duty League and Toronto Defiant of the Overwatch League.

Featured as a “significant audience driver.” by Alyson Walker, chief commercial officer of OverActive Media, the move aims to. create a team of talent to support the company’s three brands and enhance its engagement in Spain and Canada.. The influencers included in the first list of the Academy have a combined audience of around 15 million fans on Twitch, YouTube, Twitter, Trovo, TikTok. and other platforms, according to the company.

Of the 20 influencers and creators, nine will focus on Toronto Ultra, nine on MAD Lions and only two creators will create content for Toronto Defiant.

This situation is eveidently related to the state of the Overwatch League and the uncertainty surrounding it. Toronto Defiant signed a sponsorship deal with the Overwatch League earlier this year, and Activision Blizzard agreed to waive $6.5 million in fees that OverActive paid during its tenure with the league.

In the announcement, Adam Adamou, co-founder and interim CEO of OverActive Media, also praised Toronto’s recent eSports strategy created by Ontario Creates and the City of Toronto. In addition, he noted that the Creators Academy will combat the “creator brain drain” in OverActive’s global markets.