Nike’s NFT creations soon to appear in EA Sports games

The NFT platform from Nike has formed an alliance with EA Sports. From digital creations from SWOOSH will be proposed in the next titles from the label, which include NBA Live and FIFA.

Via its unit Nike Virtual Studiosthe American sports equipment manufacturer announced on Thursday a partnership with the video game publisher’s sports division Electronic Arts.

Both companies aim to “personalize the virtual sports experience “ and create “immersive experiences “ within the EA Sports ecosystem, according to the announcement.

The new EA SPORTS games will include virtual creations of .SWOOSHthe NFT platform from Nikeoffering its members and EA players “unique new opportunities for self-expression and creativity through sport and style”. “.

Nike and EA SPORTS share a commitment to innovation, creativity and excellence. This partnership will allow us to unlock incredible new experiences for our .SWOOSH community and the huge EA SPORTS fan base,” said Ron Faris, Director of Nike Virtual Studios.

Nike launched its .SWOOSH platform in beta in autumn 2022. Since then, the brand has enabled its users to create virtual sneaker designs. It recently unveiled a collection called Our Force 1 (OF1), co-created with its community.

“Working with .SWOOSH, we’ll put creativity and self-expression front and center for fans as they connect, compete and share their love of the sport. “said Andrea Hopelain, vice-president of EA Sports.

What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH 🎮⚽️🏈🏆 pic.twitter.com/AXgidKX7rd

– .SWOOSH (@dotSWOOSH) June 1, 2023

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