As you may know, the Pokémon GO Fest event series took place last August on three continents, including Europe. The fan-filled events in London, Osaka and New York were attended by 194,000 people and together contributed £205 million (€235 million) to local economies, including £61 million (€70 million) in tax revenue.
Pokémon GO Fest London, held at Brockwell Park in July, had an economic impact of £46 million (€52.8 million), generating £22 million (€25.2 million) in tax revenue. During the event, more than 50,000 people traveled to the main venue, where 34 million Pokémon were caught, and played throughout the city. Most (62%) visitors came from outside Britain to participate in the event, which contributed even more to the local economy.
By comparison, the 2023 UEFA Champions League final was expected to bring an economic boost of about £65 million (€75 million) to the host city of Istanbul, and hosting this year’s Eurovision Song Contest final gave Liverpool’s regional economy a boost of £54.8. million (€62.8 million).
London economic impact statistics
- £19.5 million (€22.4 million) generated by direct visitor spending on accommodation, food and drink etc. and Niantic’s operating costs
- £18.5 million (€21.2 million) indirect spending equal to impact on suppliers for businesses directly impacted by the event
- Each visitor spent an average of £430 (€494)
- 49% of visitors would visit London again in the next 12 months
- Tracy Halliwell, director of tourism, conventions and major events at London & Partners, said:
“The openness and curiosity of Londoners made Pokémon GO Fest a big hit in our city. London’s diverse community, large choice of venues and excellent transportation make it a perfect place for events to flourish. We are excited about future Pokémon GO Fests and are committed to working with partners like Niantic to bring more fun events to London.”