As Motorola is a Lenovo company, the launch of a ThinkPhone smartphone shouldn’t surprise anyone.
Prized in the business world, Lenovo Thinkpad laptops will have a counterpart in the smartphone market, but delivered by a company with more authority in the field, Motorola. According to a supposed presentation flyer, the marketing slogan will be ThinkPhone by Motorola. The new products will have a logo similar to the one applied to Thinkpad laptops and display many of their design features.
Bought by Lenovo as far back as 2014, Motorola has so far stuck with its own brand strategy, continuing to operate as an almost completely separate company. While this arrangement looks set to change from next year, Motorola fans have little cause for concern, with the new ThinkPhone range appearing more like a new branch, separate from the current phone offering.
Incidentally according to the images provided, the ThinkPhone by Motorola range of phones comes as an extension of the Thinkpad family of laptops, with logo and features designed to appeal to consumers already familiar with Lenovo products.
According to rumors so far, the first ThinkPhone model will have features optimized for the needs of business customers, such as 68W fast charging and a 5000mAh battery, squeezed into an 8.3mm thick case. The 6.6-inch display is pOLED, with 144Hz refresh rate. The camera setup is a triple camera with 50MP main sensor, 13MP ultrawide camera and 2MP DoF sensor. Optimized for video calls, the front camera comes with autofocus and a 32MP sensor.
Inspired by business range laptops, the case design will display a textured design mimicking carbon fiber.
The new ThinkPhone by Motorola range of phones could be unveiled in the first half of next year, with details such as pricing and availability by region to be announced by Motorola in due course.