Marketing Web3: crypto-native CRM DeForm raises $4.6M

Kei Yoshikoshi and Catherine Chang, co-founders of DeForm – Credit: DeForm

DeForma platform from web3 marketing enabling brands to take advantage of on-chain datahas just completed a tour de table led by Californian VC Kindred Ventures.

Wednesday evening, DeForma start-up belonging to the American company Contributions Labs, has announced a financing round from 4.6 million dollars.

Led by Kidred VenturesThe deal also includes the participation of several ecosystem investors, including Scalar Ventures, A Capital and Next Web Capital.


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DeForm builds a ” crypto-native CRM “powered by the activities and on-chain data for web3 projects and brands. For example, the solution can be used to create online surveys secured by tokens, offer rewards such as NFTs, or manage communication with its community.

With Deformmarketers are now in a position to integrate on-chain marketing capabilities to their existing tool stack.

On-chain marketing offers a more efficient engagement tracking system, a way to align incentives with early and loyal fans, and accelerated capital formation to fund new initiatives. With megabrands like Nike, Gucci, McDonalds and Starbucks venturing into this sector, it represents an inevitable $200 billion opportunity that will forever redefine the way we connect with brands via the Internet,” said Catherine Chang, co-founder of DeForm in a blog post.

Major Web3 projects today use the San Francisco-based start-up’s platform, including Alchemy, Optimism, Pudgy Penguins and Base – the layer2 launched by crypto exchange Coinbase.

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DeForm is proud to have enabled Base to verify contract deployment activity on its network and collect application information. “This enabled the core Base team to offer NFTs to developers who made early and significant contributions,” she says.

The fresh capital will be used by the company to hire to accelerate the development of its solution. Contribution Labsits parent company, closed a $2.4 million financing round in the summer of 2022, according to data provided by Crunchbase.

This year, several startups specializing in web3 marketing have raised funds. These include France’s Zealy and Cohort, Israel’s Addressable and, more recently, America’s Raleon.

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