LG OLED Flex, the first TV with a foldable screen that goes flat at the touch of a button will be available to buy

Identified by the model name LX3, the LG OLED Flex is one of the more bizarre implementations of OLED technology, with the not quite foldable nor rollable screen able to be curved or left perfectly flat at the push of a button.

Usually rigid when made using less expensive LCD screens, curved TVs become much more versatile when they take advantage of the benefits of OLED technology. In this case, LG’s innovation addresses a limitation that manufacturers don’t often talk about: the screen shaped with a fixed curvature should be viewed from a short distance away, and preferably directly from the front. That’s why watching a movie with friends or the whole family on your curved TV won’t give an optimal viewing experience for everyone. In fact, apart from one or two people sitting directly in front of the screen, no one will enjoy the immersive experience touted in the advertising leaflets. In fact, other problems could arise, such as reflections from light sources in the room, magnified by the curved screen.

But what if you could have a curved TV whose screen goes flat at the push of a button. Sure, the more grumpy will say it would be easier if you bought the flat TV in the first place, saving you a not inconsiderable amount of money. In any case, LG Electronics seems to have found the solution to the limitations of curved TVs.

Called the LG OLED Flex (LX3), the 42-inch diagonal TV promises 100% fidelity in color reproduction and comes with a response time of just 0.1ms, suggesting it can work just as well as a monitor for your gaming console or PC. Users can quickly adjust the LX3’s curvature to one of two available presets using the dedicated button on the remote control or manually change the degree of curvature in five percent increments over 20 different levels. In addition, the screen can be tilted up to +10 degrees – 5 degrees and has a height-adjustable stand – up or down 140 millimetres making it suitable for either use on a desk, or viewing from a bed or sofa. The picture is played back at 4K/120Hz resolution using the HDMI 2.1 connection interface.

The LX3 comes with 40W front-facing speakers to help enhance your gaming or movie watching experience.

Confirmed for the South Korean market, LG’s new adjustable screen TV will be available to order starting next week for $3,000. Those on a smaller budget can order the LG C2, which offers virtually the same viewing experience for $1399, but with the screen permanently fixed in curved mode.