LALIGA Entertainmentthe joint venture created in 2021 between LALIGA, PortAventuraWorld and Kosmos, launches its second videogame based on the fusion between soccer and adventures.
In ‘Landofgoals’ players have the opportunity to face their favorite LALIGA players and even team up with them, immersing themselves in a virtual world full of challenges and magic.
The presentation of the new videogame was attended by Óscar Mayoexecutive general director of LALIGA; Juan Vicente MarÃngeneral manager of LALIGA Entertainment; David Garciageneral manager of PortAventuraWorld and Alejandro ScannapiecoCEO of Sportian, the synergy between LALIGA and Globant in charge of the technological development of LALIGA Entertainment.
For LALIGA, this agreement with PortAventuraWorld symbolizes a revolution, through new technologies and innovation, in the world of entertainment and emotions. With this new video game, LALIGA continues its commitment to reach a different audience through PortAventuraWorld, one of the largest holiday destinations in Europe, and relying on Globant’s technology.
Óscar Mayo, Chief Executive Officer of LALIGA and Juan Vicente, General Manager of LALIGA Entertainment
We are proud to be part of this project, which represents a unique opportunity for growth and diversification of our business. In addition, it allows us to connect with the new generations, a fundamental public for the development of the resort, who increasingly demand more digitalization and innovation in their experiences, so LALIGA and Kosmos are the perfect partners to surprise them with this type of proposals”.
David GarcÃa, general manager of PortAventuraWorld
LALIGA Entertainment shares our passion for revolutionizing sports and entertainment with new experiences that fans will love. Our role at Globant and Sportian is to provide the technology to realize these ambitions and accelerate their expansion, using the latest Data and AI capabilities. With LandofGoals, virtual and augmented reality has been implemented to combine the digital with the physical and deliver an unforgettable experience for fans, setting the standard for other sports and entertainment leaders looking for ways to engage with new audiences and enhance their long-term relevance.
Alejandro Scannapieco, CEO of Sportian
LandofGoals’, the videogame of LALIGA Entertainment
The new video game, ‘LandofGoals’, combines the passion of soccer with a challenging adventure experience based on the worlds of PortAventuraWorld. In addition to being able to challenge and team up with some of the stars of LALIGA, this game is distinguished by a number of features that make it stand out from the multitude of mobile soccer video games available, with a career mode at launch where users will have to overcome the different levels available.
In this Career Mode, players begin an exciting adventure through different maps based on PortAventuraWorld worlds with unique challenges. Advancing in the game involves unlocking and overcoming each map in order, facing increasingly difficult challenges.
In addition, users can equip themselves to improve their skills, being able to choose from the jerseys of their favorite LALIGA club to the most original items that will make the soccer experience something totally innovative. Throughout the year there will be updates with new monthly events and new content packs that will enrich the user experience and challenge them to keep playing.