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Good news for Dacia: what happens to sales

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Dacia car sales in Europe rose 13.6% in February, and the carmaker’s market share rose to 3.6% from 3% in the same period in 2021, according to data released by the Manufacturers’ Association. of European Automobiles (ACEA), according to Reuters.

The statistics are valid for EU countries, the United Kingdom and the EFTA countries, Iceland, Liechtenstein, Norway and Switzerland. 29,196 Dacia cars were registered in Europe in February, compared to 25,692 in the same period of 2021.

In the first two months of this year, deliveries of Dacia cars increased by 16.4% in Europe, while the market share of the car manufacturer increased to 3.9% from 3.2% in the same period of the year. 2021.

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Good start to the year

The registrations of Dacia cars in Europe amounted to 63,294 units, increasing compared to January-February 2021 (54,363 units).

All major carmakers reported declining sales in the first two months of 2022. French group Renault and Stelliantis reported declining sales of 2.4% and 15.1%, while German groups Volkswagen and Mercedes Benz recorded a decrease of 7.8% and 5.2%. Ford deliveries fell 14%.

The decline in 2022 is due to the global shortage of semiconductors and supply chain disruptions, ACEA said.

Dacia was taken over by Renault in 1999. Launched in 2004 under the Logan brand, Dacia has become a major player in the European car market.

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At the same time, Renault’s problems with the announcement of the suspension of operations in Russia are manifested in the background of the group’s attempt to implement the Renaulution recovery plan.

This plan provided for the grouping of the Dacia and Lada brands into a single profit center. Specifically, the Renaulution plan provided for a common business model, aiming at a “cool” look for the Romanian brand and a “tough” one for the Russian brand. Specifically, the Renaulution plan provided for a common business model, aiming at a “cool” look for the Romanian brand and a “tough” one for the Russian brand.

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