Despite all Samsung’s efforts, its own Exynos chipset lineup has failed to categorically beat out Qualcomm’s solutions, the most successful high-end chipset vendor used by the rest of the smartphone industry, aside from Apple.
Coming after the fiasco called the Exynos 990, the successor Exynos 2100 was supposed to confirm Samsung’s role as a high-end chipset supplier, not only for its own production Galaxy S21 phones, but also for other customers considering Exynos solutions for their own premium phone models.
Except that the Exynos brand has remained as unresponsive as ever, with newcomer Exynos 2100 claiming only an honourable second place behind everyone’s expected star, the Snapdragon 888. After another year, the successor Exynos 2200 came to compete with new rival Snapdragon 8 Gen 1 with a whole arsenal of technology licensed for big bucks from partner AMD, only for its launch to be seemingly inexplicably delayed. In the end, the Exynos 2200 still came without the anticipated performance leap, making it yet another Snapdragon alternative to settle for if you can’t find the Qualcomm chipset version of the Galaxy S22 in your country.
As a result, only 30% of Galaxy S22 phones sold globally come with the Exynos 2200 solution, with Samsung only allocating this variety for markets considered secondary.
Presumably, fed up with exorbitant spending without results up to expectations, Samsung management would have decided to put the next generation chipset on hold, but without abandoning its development. Instead, the South Korean manufacturer would have decided to devote even more resources to redesigning its chipset from scratch, taking a cue from rival Apple.
So after a Galaxy S23 series in exclusive Qualcomm “flavor” we would see a rebirth of the Exynos family, with Samsung aiming for nothing less than catching up with its even more prestigious rival, Apple. Like the American rival’s solution, the future design would also cover other device categories besides smartphones and tablets, such as laptops and even less fancy PCs, most likely based on the Windows 11 edition for ARM processors.