With The Sandbox, Interactive Studio and Excelsiorthe French insurer AXA launches a entertainment of type ” Play-to-give “within the famous Web3 metaverse.
Last year, AXA was acquiring a parcel of land on The Sandbox in order to become familiar with the new metaverse platforms.
The giant of theinsurance seems to have found its marks and is now launching a first experience in the virtual world co-founded by the French Sebastien Borget with ” Axadia “.
On Linkedin, the president of Excelsiorthe agency specialized in metavers that accompanies AXA in this project, indicated that the game was designed in collaboration with Interactive Studio and with the help of The Sandbox.
Axadia offers an extraordinary adventure in a parallel world, which allows you to help people … in the real world. Worthy of the great game studios, this project required a team of 15 people for almost a year, and I hope you will enjoy it as much as we enjoyed designing it,” said Stephane Boukris.
“Play to win AND to give”
During the adventure, participants will be able to get their hands on NFTs including the ” AXA Shield “, a token presented as “epic and exclusive” that can later be used in other experiences on The Sandbox.
With AxadiaAXA is proud to introduce a new type of experience on The Sandbox: the ” Play-to-give “. When 10,000 players have completed the game, AXA Hearts in ActionAXA Hearts in Action, the Group’s international volunteer program, has committed to making a donation of 20,000 SANDthe native cryptocurrency of the metaverse, has Emmaus Connect.
“Once again, congratulations to AXA to have been pioneer in the Metaverse at the world level. This kind of bold and ambitious project sends a strong signal; that of a group that is in tune with (and sometimes ahead of) the technological challenges of its time,” added Stephane Boukris.
In a release, Patrick Cohenthe CEO of AXA France, said:
“Being the number one insurer in France requires us to remain a pioneer in technological innovation […] With the launch ofAxadiaour plot of the metaverse The Sandbox, we take a new step in the knowledge of this new world and the understanding of its stakes. For 2 weeks we open to developers, game players, and all amateurs initiated or confirmed, the doors ofAXA France to discover through a unique virtual experience our company, our recruitment, our commitments and our values.
Earlier this week, American star Paris Hilton unveiled a “romantic adventure” on The Sandbox for Valentine’s Day.
Article updated on 15/02/2023 at 4:18 pm: a previous version indicated that the association supported by AXA was Zero Waste and not Emmaus Connect + added the comment of AXA’s CEO at the end of the article.
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