Apple could be developing its own Metaverse platform

One of the job offers explicitly asks for engineers experienced in developing a “3D mixed reality world“, for the Technology Development Group, the company’s virtual reality division.

Apple may be working on its own ‘Horizon Worlds’ iteration of the Metaverse.

Apple released a series of job postings on Nov. 13 that could give an idea of where the company is headed with metaverse technology.

According to Bloomberg, the company is currently looking for engineers to develop content for its upcoming VR headset, which will reportedly feature high-definition displays, an array of more than 10 cameras and Apple’s latest M2 chip, one of the fastest in the industry.

One of the job postings explicitly asks for engineers with the knowledge to develop a 3D mixed reality world. This could mean that Apple is already working on its own iteration of a metaverse platform like Meta’s Horizon Worlds, where users can meet, interact and build their own worlds.

The job posting states that the elected engineers will be required to “Build tools and frameworks to enable connected experiences in a 3D mixed reality world“.

Another of the job postings asks engineers to build a 3D video platform with content suitable for experience via virtual reality hardware. Technavio’s report on the future of the metaverse in entertainment, released Nov. 11, also predicts the rise of these experiences and predicts it will become a trend in the coming years, fueling the growth of the interactive film industry.

Apple’s apprehension of the metaverse

The company and its executives are apprehensive about calling the various virtual experiences currently known as metaverse, metaverse. Tim Cook, Apple’s CEO, believes that the term is too ambiguous and can be interpreted in several ways.

Cook said the publication Bright:

It’s always important to me that people have a good understanding of what something is. And I’m really not sure that the average person can tell you what the metaverse is.

In contrast, Cook is a great believer in AR and what it could do for those who embrace it, describing it as “a profound technology that will affect everything“.