TikTok increases the maximum video length to 10 minutes, competing with rival YouTube platform

TikTok is trying to become a credible alternative to the rival YouTube platform, increasing the maximum duration of newly uploaded videos to 10 minutes.

While not giving up on the short clip recipe, it’s becoming increasingly clear that the platform’s growth potential has reached a ceiling, with TikTok administrators now trying to reach those consumers drawn to the experience of conventional video sharing platforms such as YouTube. . The first step in this direction came in July 2021, when TikTok increased the maximum length of videos from 1 to 3 minutes, allowing creators to place more emphasis on the quality of their content as an alternative to publishing as many videos as possible. clips.

The next step is now, the new 10-minute limit allows TikTok creators to captivate their viewers for longer, possibly consolidating a larger dedicated fan base, as we already see on the YouTube platform.

TikTok creeping in on YouTube territory

I can now upload videos up to 10 minutes long pic.twitter.com/P2Mbf4ygWV

– Matt Navarra (@MattNavarra) February 28, 2022

TikTok has over 1 billion monthly active users, captivated by using short videos whose display in the content feed is based on sophisticated algorithms that match subscribers’ interests and preferences to the specifics of those videos. Everything to increase the “dependence” given by the platform and maximize the cumulative viewing time, monetized by displaying ads. Thus, according to unofficial sources, TikTok’s advertising revenues exceeded $ 4 billion in 2021.

By entering YouTube, the owner of ByteDance could significantly increase their revenue, possibly by displaying multiple ads during a 10-minute clip.

“We are always thinking of new ways to add value to our community and enrich the TikTok experience,” the TikTok administrator said in a statement.

“Last year, we introduced longer videos, giving our community more time to create and have fun on TikTok,” he said. “Today, we’re excited to launch the ability to upload videos up to 10 minutes long, which we hope will unleash even more creative possibilities for our creators around the world.”