PAC-MAN arrives in Fuengirola for its 45th anniversary thanks to OXO Museo del Videojuego (Video Game Museum).

PAC-MANthe legendary character of the iconic video game, continues to celebrate its 45th anniversary with a new and very special stop. Starting this week, a giant figure of one of the most famous characters in the history of video games stands in front of the sea, installed on the Paseo Marítimo Rey de España of Fuengirolawhere it will remain visible for a month as a prominent and eye-catching attraction.

This action is part of the commemorative campaign developed by the OXO Video Game Museum thanks to its collaboration with Bandai Namco Entertainment, with the support of Fuengirola City Council in this last stop. The goal: to pay tribute to one of the most universal icons of the video game world, which in 2025 celebrates 45 years of cultural and historical relevance.

Last May, OXO launched a special tribute to PAC-MAN at its Madrid headquarters, with an immersive experience and free-to-play game booths. The event attracted hundreds of visitors on its opening day and was enthusiastically received by both specialized media and fans.

Similarly, the campaign’s arrival in Malaga began at the Vialia Shopping Center and now continues its journey with this new location available from this week: Fuengirola.

The installation of the giant figure marks a new milestone within the special anniversary program. With more than two and a half meters high and faithful to the classic pixelated design of the character, PAC-MAN now becomes a meeting point for tourists, neighbors and video game fans, reinforcing the role of the Costa del Sol as a cultural and technological destination. The arrival of the giant figure in Fuengirola reinforces the commitment of the OXO Video Game Museum to the promotion of video games as a historical, artistic and social phenomenon.

Far from being a simple decorative object, PAC-MAN represents an essential piece of global digital heritage, and its presence in the public space invites all generations to rediscover the symbolic, creative and technological value of interactive media. This initiative seeks to bring the history of the video game to the general public and consolidate its place in the collective memory, in line with OXO’s mission as a museum and cultural agent.