Meta pays celebrities millions to use their likeness for AI

You may soon look at social media and see what you think is a video of your favorite creator, but it’s actually an AI, as Meta prepares to lose its AI assistants in the wild.

Celebrities like MrBeast, Kendall Jenner, Tom Brady and more have been used as assistants, with one unnamed creator getting $5 million for 6 hours of work. Not a bad day at the office.

However, it seems these celebrities will not act like themselves when used for AI. Kendall Jenner, for example, plays a character named Billie. She will give users advice and act as a kind of big sister. Tom Brady, on the other hand, is knowledgeable about sports and plays a chatbot named Bru.

Read: HBO is facing a class action lawsuit over allegations that it provided Facebook with a history of unsolicited subscriber views. According to Variety, HBO is accused of providing Facebook with customer lists, allowing the social network to correlate viewing habits with their profiles. He also claims that HBO knows that Facebook can combine data because HBO is a major advertiser on Facebook, and Facebook can then use that information to redirect ads to its subscribers. Because HBO never received proper customer consent to do so, it is alleged that it violated the 1988 Video Privacy Protection Act (VPPA), according to the lawsuit. HBO, like other sites, discloses to users that it (and its partners) use cookies to deliver personalized ads. However, VPPA requires separate consent from users to share their video viewing history. "A standard privacy policy will not be enough," he said. Other streaming providers have been hit by similar situations, and TikTok recently agreed to pay $ 92 million for a (partial) violation of the VPPA. In another case, however, a judge ruled in 2015 that Hulu did not knowingly share Facebook data, which could determine a person's viewing history. The law firm involved in the HBO lawsuit previously won a $ 50 million deal with Hearst after alleging that it violated Michigan's privacy laws by selling subscriber data.

Which celebrity would you be most interested in chatting with?

Thanks, Business Insider.

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Meta pays celebrities millions to use their likeness for AI –

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