Web3 engagement platform Raleon raises $3.8M

Raleona platform focused Web3 marketing which helps brands, games and DApps engage and retain users, has just closed a tour de table led by American VC Blockchange.

While the crypto craze is at an all-time low, startups offering platforms that help brands to develop their Web3 community are still attracting investors. This year, several start-ups specializing in this niche have raised funds, including France’s Zealy and Cohort, and Israel’s Addressable.

On Thursday, another web marketing company3, Raleon, announced to have completed a financing round from 3.4 million dollars led by venture capital firm Blockchange. The deal also includes the participation of Play Ventures, Alliance DAO and Portal Ventures, according to the announcement.

Founded in 2022 in the United States, Raleon proposes a SaaS platform which offers Growth Analytics, Web3 Marketing Automation and Embedded Quests solutions. The service leverages both on-chain and off-chain data to optimize retention and conversion.

The Embedded Quest feature is more than just gamification; it’s a versatile engagement tool. It’s an innovative approach to developing and nurturing communities, improving user onboarding and building long-term loyalty in a fun and interactive way,” said Raleon co-founder Nathan Snell in a statement.

A number of major brands are now exploring the marketing opportunities offered by this new generation of the Internet, thanks in particular to NFTs.

In an interview with RoyalsBlue.com Earlier this year, a Salesforce executive declared that the Web3 was now “a source of data to include in its CRM approach”.

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