Threads may not be the great Twitter replacement after all -.

As Twitter shifts more toward Musk’s vision of it, many are trying to find a new social medium to jump to. Threads seemed to be the answer, but it is now being reported that despite strong user numbers when the app launched, those users have since drifted away.

Mark Zuckerberg has acknowledged that the user base for Threads has plummeted, telling the BBC that “if you have over 100 million people signing up, ideally it would be great if all or even half of them stuck around. We’re not there yet.”

The hype may have died down on Threads, but with Twitter turning into X and more changes coming to the platform, perhaps Musk will eventually steer enough people away so that other social media can take a chance.