Snapchat is testing a new ad-free subscription option –

Snapchat is the latest social media platform to try out a new ad-free subscription model.

It has now rolled out a more expensive layer of Snapchat+, allowing users to experience the app without Story or Lens ads for £10.99 per month in the UK. This tier has begun rolling out for select users and may not yet be available to you.

As noted by Social Media Today, subscribers can still see sponsored posts, as well as paid promotions within My AI Reactions, but ads are for the most part completely removed.