Netflix is losing users at a rapid pace, but that doesn’t mean it’s giving up. Officials at the online platform have several solutions in mind to recoup losses, including charging extra for those who share their account password.
Already for months, the possibility of introducing an additional fee for those who choose to share their Netflix password with friends and family has been floated. Now, the new fee has begun to be tested in several Latin American countries and we finally have some clear amounts associated with the concept.
How much does it cost to give away your Netflix password
Just like the subscription fee varies significantly from country to country, the Netflix account sharing fee will back a different amount in each country, depending on people’s incomes in the territory. Even in Latin America, where it has started to be introduced, we’re talking about an amount that fluctuates between $1.7 and $3.
To better understand who is liable to pay it, the current algorithm involves charging those who use the account away from home for more than two weeks, as Bloomberg points out.
The new extra-charging feature is currently in the experimental stage, and Netflix officials want to find out firsthand whether those who are charged will opt to shut down their subscription rather than pay a few extra dollars. In the meantime, the most popular streaming service is looking to introduce a free or moderately priced subscription that will include ads.
At the moment, it’s not known when the new subscription will be introduced, but given the rate at which the US company is losing subscribers, the decision shouldn’t take much longer. Apparently, after losing 200,000 subscribers in the first quarter, it expects to lose another two million in the second quarter of this year.