Samsung doesn’t seem to have learned too many lessons from earlier promotional campaigns ridiculing Apple devices. Despite many of the criticisms it leveled at Apple about missing features on the iPhone or missing accessories from the package, one by one, Samsung too ended up removing all those capabilities from its high-end devices. Now, on the eve of the iPhone 14 series launch, Samsung is boasting its newest high-end smartphones: the Galaxy S22 Ultra and Galaxy Z Flip4.
The Galaxy S22 Ultra and Galaxy Z Flip4 are the “stars” of a promotional clip highlighting their advantages over the iPhone 14
A new clip published by Samsung on its YouTube channel, called “Buckle up”, is meant to show all the advantages its already launched phones would have even against the phones that would be launched by Apple on September 7.
Samsung believes that no one will be looking at iPhone 14 users, as they will have the same general design as previous models. However, those who want to attract eyeballs should try the Galaxy Z Flip4, with its foldable screen and unconventional design. Then, the 108-megapixel camera should offer higher resolution than anything Apple will integrate on its new phones, while the 10x optical and 100x digital zoom is more powerful than anything Apple will integrate on the new iPhone 14 and 14 Pro.
Of course, Samsung isn’t talking about the advantages Apple phones might have, especially in the area of battery life, where its phones don’t perform as well. Then again, software support on Apple devices is always fast, with all of its devices being on the newest OS from day one. Samsung is releasing the new update a few months after Google’s Android debut, and only on the latest generation. Older models can wait up to a year after the next major software update.
In other news, this year’s Samsung models aren’t exactly revolutionary devices either. The Galaxy S22 Ultra is largely just an S21 Ultra with a Note-style processor upgrade and stylus included, while the Galaxy Z Flip4 looks almost identical to last year’s Flip3, while improving internally on the processor, cameras and battery.
Perhaps neither company should come out publicly with attacks in the other’s direction, as neither is perfect and pros and cons can be found for each.