Rolex launches a Submariner desk clock that costs just under £9,000 -.

In a world of digital clocks and smart technology, it is becoming increasingly rare to need an analog watch. Yet the watch masters at Rolex are keeping their elegant tradition alive by creating all sorts of stunning options, including for the even more unusual category of desk clocks.

Rolex has unveiled the Submariner Date desk clock, which is essentially the most extravagant, striking and expensive desk clock you may have ever seen. It is a clock based on an 80 mm stainless steel case that reflects the Submariner -style, and of course for such a product Rolex probably requires you to sell a kidney or take out a second mortgage.

The watch costs a whopping £8,720, but the good news is that you’re covered day and night with it, because when the light fades, the various watch parts light up so you can easily and effectively read the time. It also has a secular calendar to inform you of the date as well.

If you are somewhat interested in spending a small fortune on this device, go here to find a store that supplies one.