OverActive Media Corpa global esports and entertainment company for today’s generation of fans, marked a transformative moment for its Movistar KOI brand at Movistar KOICON 2024. Held on December 6 at Madrid’s iconic Palacio Vistalegre, the event attracted more than 1M live spectators and over 3,000 fans in person. It celebrated the achievements of Movistar KOI, unveiled a naming partnership with Telefonica for the 2025 League of Legends (LEC) season and outlined an ambitious vision for 2025.
Hosted by Ibai Llanos, OverActive Media shareholder and renowned social media personality with over 51.5 million combined followers on Twitch, YouTube, X and Instagram, along with the Company’s Team Ambassadors in Europe, the event featured exciting exhibition matches and important announcements that energized fans and underscored Movistar KOI’s growing influence in the esports world.
This event emphasizes the pillars that define our business. Movistar KOI is all about connecting fans, empowering influencers, driving engagement and creating impactful partnerships. Today’s announcements reflect how these elements come together to drive growth, innovation and value for our fans, partners and the esports community at large.
Adam Adamou, CEO of OverActive Media
Highlights of Movistar KOICON 2024
MAD Lions evolves to Movistar KOI
MAD Lions will be renamed Movistar KOI for the 2025 season, becoming the first LEC team with a naming partner. This partnership with Telefónica covers the LEC, VCT EMEA and Superliga, reinforcing the strategic partnership between OverActive Media and Telefónica.
A new chapter with a bold identity
Movistar KOI has unveiled an updated logo that symbolizes its rich legacy and strong connection to the community. The revamped design will feature prominently on the team’s jerseys and will form the basis of a new streetwear collection to be launched in 2025.
Call of Duty Major arrives in Madrid
OverActive Media has announced the first Call of Duty Major in Madrid, hosted by Toronto Ultra, from January 30 to February 2, 2025 at the Caja Magica. This event unites OverActive’s North American and European brands for the first time and will feature all 12 Call of Duty League teams in the first Major of the 2025 season.
New teams, new games
Movistar KOICON advanced plans to launch a Fortnite squad, with a custom team map, diversifying Movistar KOI’s competitive footprint.
A vision for Latin America
The event previewed plans to expand Movistar KOI to Mexico, leveraging its huge Latin American fan base and furthering OverActive Media’s global growth strategy.
Movistar KOICON 2024 was not just about announcements, it was about celebrating who we are and where we are headed. As we move towards 2025, we are focused on creating even more meaningful connections with our fans, delivering real value to our partners and driving innovation in esports. This is just the beginning, and we’re excited to continue building together.
Adam Adamou, CEO of OverActive Media