NFT: how Doodles wants to become a global entertainment brand

Julian Holguin, CEO of Doodles

Julian Holguin, CEO of Doodles, during NFT Paris 2023 – ©

Julian HolguinCEO of Doodlesreturns since NFT Paris on the ambitions of the franchise which, after raising $54 million in 2022, has just launched Doodles 2 and buy the animation studio Golden Wolf.

Hired in May 2022 as a CEO from Doodles, Julian Holguinformer president of Billboard, an American music magazine, and media veteran, doesn’t seem to have had as tough a year as the rest of the crypto ecosystem.

First, because the project at 10 000 NFT launched in 2021 on Ethereum by digital artist Burnt Toast and Dapper Labs alumni Evan Keast and Jordan Castro, raised $54 million in September 2022, with its valuation then exceeding $700 million.

Then because the project recruited, in November 2022, Pharrell Williams as brand manager, before buying the animation studio Golden Wolf, known for its work on the series Rick & Morty, in January 2023.

This is a clear indication of his ambition to become a global cultural franchiseaffecting as much the music as well as to series and movies, or to a multitude of derivative products.

On the occasion of NFT Paris, which takes place on February 24 and 25 from the Grand Palais Éphémère, Julian Holguin came back on the last news of the project, the release of Doodles 2 last January 31, which marks well according to him its will to touch the general public.

Based on the Flow blockchain of Dapper Labswhich notably allowed the democratization of projects like NBA Top Shorts, Doodles 2 will allow holders to customize their NFT avatar, for example by changing their attribute by associating them with other NFT wearables, but also to access experiences or physical products inspired by these wearables.

[Avec Doodles 2] Our ambition is to bring millions of people into the ecosystem, but also to offer new experiences to owners of the original Doodles by allowing them to evolve the wearables to shape them to their liking,” said Julian Holguin, CEO of Doodles.

Beyond Doodles 2, Holguin is counting on the momentum of Doodles holderswho, like those of the Bored Ape Yacht Club, share the intellectual property of the project, in order to make the project shine and set Doodles up as a global cultural brand. From a coffee brand like Coffee Doods at the music – Justin Bieber, Snoop Dogg and Steve Aoki are among the supporters of the project – are thus expansion grounds for the brand, as well as animation via the acquisition of Golden Wolf.

“We want to create a cultural objectthat people can appropriate. To have the relay of the media and the entertainment is essential for that, but we know that they are conservative sectors, in particular as regards the intellectual property! So rather than waiting forHollywood comes to us, we decided to go out on our own,” says the executive, who sees sharing IP as “a strong way to bond and engage the community, to grow the brand, and therefore to enrich that IP a bit more.” Both in terms of attachment and in terms of increasing the value of NFT.

Waiting for the first animated film featuring Doodlesthe franchise is developing its musical NFT project, initially scheduled for March 2023.

I don’t know if it’s going to launch in March and I don’t want to get ahead of myself on a more specific date, but we’re pretty close to revealing more!” Holguin tells Coins.comin the margin of NFT Paris.

It must be said that the news is rich around Pharrell Williamson whom rests part of the project as director of the brand Doodles, and who has just been appointed artistic director of Louis Vuitton.

“Pharrell Williams is one of the best music producers in the world, and he’s also one of the main partners of Doodles! I can’t comment on his appointment at LVMHbut I just know that he is very enthusiastic, like all of us! But it’s all still very new, and we’ve never talked about collaborations. If we did, we’d be thrilled, as LVMH is one of the most incredible companies in the world,” says the Doodles CEO, who is one step closer to his goal of make its brand iconic to the general public.

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