While the major players in the mobile market are moving in the direction of foldable phones, Apple appears to be trying to “steal” a march in the virtual and augmented reality area. Sure, Meta and HTC have been in this field since the early days, but they don’t seem to have brought the technology into the mainstream even after almost 10 years on the market. Apple is thus preparing to launch a new headset that would allow both VR and AR experiences, and its name could even be “Reality”.
Reality One could be Apple’s first VR device
Previously, Apple would have trademarked the name realityOS, which is also found across its mobile operating system sources through certain companies it owns. Now, three other trademarks with the term “reality” have been discovered, registered in the US, Europe, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.
The first name is Reality One, which appears to be the very name of Apple’s first generation of AR/VR devices. This will only be the base model, however, as Apple has also registered the “Reality Pro”, a higher-end model, presumably with higher capabilities and a higher price. Both, however, will use the “Reality Processor”, a new chipset from Apple, most likely based on the new M2 processor in laptops.
All of these trademarks were registered by Immersive Health Solutions, a subsidiary of Corporation Trust Co, the same company that registered the realityOS trademark previously. All of these sub-companies are directly related to Apple, but the company does not want its name attached to these marks prior to official announcements.
Most likely, the launch of these devices will not occur in the next two events. Far out, the September event will focus on the iPhone and Apple Watch, while an October event is expected to provide new information on iPad tablets and perhaps new MacBook models. Ming-Chi Kuo, a Taiwanese business analyst who specialises in Apple’s work, says that the earliest “Reality” products could debut is September 2013.