‘Netflix Houses’ immerses viewers in the worlds of their favorite TV shows -.

Netflix plans to open new immersive experiences known as “Netflix Houses” by 2025. These physical locations will offer a mix of stores, restaurants and live experiences to introduce viewers to the latest Netflix shows.

Details are limited for now, but it is believed that these Netflix Houses will first open in the U.S. in major cities such as Chicago, Los Angeles, New York or San Francisco before expanding internationally.

Speaking to Bloomberg, Josh Simon, Netflix’s VP of consumer products, said: “We’ve seen how much fans love immersing themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level.”