After losing an impressive number of subscribers in a somewhat record time, Netflix is trying a new way to persuade you to come back “home.”
After more than 10 years of supremacy in the field, Netflix is now facing a less pleasant situation for the company. It seems that many subscribers have chosen to give up their services lately, and the future does not look too good either, as a result.
Of course, Netflix tried to “bathe” it and said that this decrease would not be related to the actual subscriptions, but rather to those who try, almost illegally, to benefit from friends’ subscriptions, free of charge.
Whether it is or not, we do not know. What is certain is that if Netflix were to “walk” a bit in price, this semi-illicit trend would diminish.
Hoping to persuade their former subscribers to return to their “lands”, Netflix has announced that they intend to change its strategy so that it becomes what it once was.
Netflix will focus on quality from now on
One of the problems with Netflix lately has been that it relies heavily on quantity, to the detriment of quality, and this can be seen in their numbers.
Trying a new approach, the giant announced that, from now on, it will change the “change” and choose to focus on quality, reducing the idea of wholesale (much and bad), which it has used so far.
Of course, it remains to be seen whether the strategy will work, since people’s tastes in cinema are extremely different, so what some consider to be qualitative may not be appreciated by others. Let’s remember, though, that one of Netflix’s top rated movies was “Red Notice.”
So, bottom line is that we’re really looking forward to it, and the Netflix bet seems like a 50-50 chance of success.