Madrid City Council takes off at the Mobile World Congress with its entrepreneurial ecosystem in videogames and innovation

Madrid in Gamean initiative of the Madrid City Council to promote the videogame and gamification industry, reinforces its commitment to innovation and entrepreneurship by participating, for the second consecutive year, with its own stand in 4YFNwithin the Mobile World Congress in Barcelona. The fair, which will take place from March 3 to 6, is one of the most important international events for startups and technology entrepreneurs. In this edition, Madrid in Game will present together with Madrid Innovation the talent generated by its incubation and acceleration programs, with the Start IN Up Program as one of the main protagonists of the booth, which will be located at in hall 8.1 of 4YFN 2025, booths A50 and A51.

4YFN (4 Years From Now) is a key event in the global entrepreneurial landscape. It has been held in Barcelona in parallel to the Mobile World Congress since 2014. Its main objective is to create connections between startups, investors, senior executives and consolidated national and international companies to foster strategic collaborations and promote innovation.The fair, which in previous editions has brought together more than 100,000 attendees and 970 companies from 56 countries.is a key platform for startups in the Madrid ecosystem to seek investment,create synergies and connect with investors and strategic players in the sector..

Madrid in Game’s presence at 4YFN is part of the Madrid City Council’s strategy for consolidate the capital as a benchmark in technological innovation and business development in the field of gaming.. Thus, Madrid Innovation and Madrid in Game will offer attendees a practical and interactive space that, under the motto “boarding gate for entrepreneurial talent”.will invite attendees to travel, metaphorically, on a flight to Madrid: a global benchmark to demonstrate how innovation, entrepreneurship, and the video games and gamification drive economic and social development.improving the lives of citizens. In addition, it will be a key opportunity to show to an international audience the maturity and strength of the acceleration programs of the Innovation and Entrepreneurship Area of the Madrid City Council.

Ángel Niño, Councilman Delegate for Innovation and Entrepreneurship of the Madrid City Council.said that Madrid’s presence “is an opportunity to continue positioning the Spanish capital at the forefront of national innovation and as one of the most attractive European cities for technology startups”. Madrid has managed to consolidate its leadership position in several key aspects in this area, “captaining investment in startups in Spain and creating a favorable environment for the creation and development of new companies,” he stressed. Niño will be present at the inauguration of the Mobile World Congress next March 3accompanying Madrid Innovation and Madrid in Game entrepreneurs during their stay at 4YFN.

The Madrid in Game space will have an area for entrepreneurs and will include a stage for presentations, a meeting room and a networking area. In addition, there will be a specific area to facilitate meetings between professionals and to promote the creation of business opportunities. various round tables, presentations and networking sessions.. Check the schedule on the official website of the event at Madrid Innovation.

The stand will host during the entire fair sessions of pitching where startups will present their companies and projects in progress. Among them are Arsoftwhich will showcase its LAIA XR platform for surgery planning with AI and XR; UFOLABwhich will present its revolutionary SaaS platform that allows anyone to to create video games without programming skills; Beetestedwhich will unveil its solution based on artificial intelligence to test video games and optimize user experience.; Toteemiwho will explain their business model based on the gamification of sports activities; y Bridderwhich will unveil its platform for the connection between brands and gaming through interactive technology.